ABOUT THE POD
Founded by former cryptologic language analyst and lover of all things marketing strategy Will Redick, the podcast (and all our resources) explore real-world campaigns to uncover the strategies, insights, and sometimes surprising tactics that lead to standout results.
Inspired by Will’s background in deciphering complex puzzles, our approach to marketing takes a “code-breaking” mentality—analyzing everything from data-driven tactics to the human element of buyer psychology. We talk to top marketers, founders, and demand gen leaders who share candid stories of what worked, what flopped, and how they pivoted for success.
Our goal is simple: help you unlock actionable insights that lead to measurable growth—and have some fun along the way.
Ready to crack the code? Dive into our blog, tune in to the podcast, and join a growing community of marketers who aren’t afraid to break down silos, challenge assumptions, and pursue real, human-to-human connections. Because in the end, it’s not about B2B—it’s about H2H: human to human.
William Redick
Will Redick is a Senior Marketing Strategist at Clariant Creative Marketing Agency, where he brings a passion for crafting innovative campaigns and building strong client relationships. Outside of work, Will’s love for foreign languages and cultures fuels his curiosity and inspires him to connect with fellow marketers from around the globe—he’s always up for a good conversation on the latest trends, strategies, or simply life in different parts of the world.
When he’s not diving into marketing or brushing up on a new language, you’ll find Will on the pickleball court, perfecting his serve and enjoying friendly competition. He’s also a proud husband and dad of three, taking every opportunity to blend family time with his enthusiasm for exploration and learning.
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